Search Engine Optimization (SEO)
SEO leads have a 14.6% close rate, while outbound leads (such as direct mail or print advertising) have a 1.7% close rate.
75% of users never scroll past the first page of search results.
MarketingCharts reports that over 39% of customers come from search.
Source: Search Engine Journal
This is Google’s world. We just live in it.
As of January 2015, Google hoarded 75% of all Internet searches in the U.S. You can grit your teeth, stick your fingers in your ears and chant like a Gregorian monk, but nothing will change the fact that Google has a near monopoly on search. If you can’t find a way to play nice with Google, you aren’t in the game at all.
Search Engine Optimization, or SEO, is the practice of building a website’s authority so it will gravitate to the top of relevant search results on Google. For some, SEO is a mystical dark art. For others, its a way to try to game the system. We view it as the evolution of public relations in a digital world.
Simply ask yourself, if Google didn’t exist would I still be targeting this opportunity? A link embedded in a blog or in a social media post should have value, bringing qualified traffic to your website. It should help introduce your brand to a new audience and grow your authority. Otherwise, what is the point?
This is how we approach search engine optimization at Vandelay Web. We let other firms worry about what is hot in SEO right now and let them play Russian roulette with Google penalties. We want to build a traffic generating machine of referral traffic for our clients. We want to help them establish key partnerships that will help grow their business. We want to secure high profile press coverage that will expand their audience. SEO is simply a by product of great outreach and solid PR work.
When it comes to SEO services, we don’t accept all clients. During our free consultation, we take time to assess your goals and expectations. If you operate in a fiercely competitive market or your expectations aren’t grounded in reality, we will pass on the job. We’d rather leave money on the table than fail to deliver results. Marketing dollars are finite. We want you to maximize every one of them.
Our search engine optimization packages start at $500/month. Setup a free SEO consultation of your website today.