Caching XML to a Local File in PHP

When you are consuming XML through web services, it can translate into a lot of calls going back and forth to a remote server. For some pages or web apps, that may not be a big deal. For extremely data intensive apps, its often best to cache these XML datasets locally to help improve performance […]

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Using $scope.$watchGroup to Monitor Form Fields for Validation in AngularJS

I’ll admit I’m fairly new to the movement that is AngularJS. The Javascript elements make it feel like a familiar old friend, but at times you go to implement a specific task only to hit a wall. And then another one and then another one. I’ve got a designer who is having a lot of […]

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Analyzing Email Open Rates, Click Throughs & Statistics by Industry

It would seem that we are all online. If e-mail were a country, then its 1.4 billion users would make it the country with the largest population in the world. Over 92% of Americans have or read e-mail, and 66% of those do so on a daily basis. In marketing terms, e-mails are a heck […]

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6 Ways That Testimonials Can Lead to Increased Sales

Testimonials carry enormous power. According to McKinsey, “word of mouth is the primary factor behind 20 to 50 percent of all purchasing decisions”. Why exactly do testimonials and word of mouth figure so highly in consumer buying patterns? Consumers have always trusted recommendations directly expressed to them by a reliable source more than by a company, […]

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What Mad Men’s Don Draper Taught Us about Social Media

Ok, ok, we know that Don Draper wasn’t real…..but the insights he had on Mad Men about how to create powerful marketing campaigns certainly were. But while his character was based in an era where social media didn’t even exist (at least not in the form it does today), we kind of get the impression […]

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Hacker Sets Up Hidden Canadian Pharma Pages on WordPress

A client contacted me this afternoon saying that Google was showing that their website had been hacked underneath their search result. This was odd to say the least. New clients will occasionally call us to help clean up a website that has already been hacked, but this was the first time we’ve had one on […]

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How to Block Referrer Spam and Ghost Traffic from Google Analytics

In a nutshell, referral spam is when bogus referral traffic is sent to a website or product. There are two main categories of referral spam; web crawlers (bots) and ghost referral traffic. Web crawlers are robots that visit your website with the sole aim of indexing the content. Your Google Analytics account will catch most […]

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Why Flash Design is Crippling Your Website and Driving Away Customers

It Gets in Your Customer’s Way Your customers come to your website with a problem in need of solving. They are looking for information, contact details, a price quote, description of services, and so on. But if they have to sit and wait for a 4-minute flash presentation to load and run, then you are […]

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Aaron Swartz Scholarship by Vandelay Web

June 1 – The competition was fierce, but at the end two essays rose above the rest to win the 2015 Aaron Swartz Scholarship. I’d like to give a big congratulations to Justin Camden and Tara Clifford. They both made strong arguments as to why Swartz was justified in his actions to free information that […]

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Robinhood Invite Code Giveaway

It took almost a year, but we were finally called off the waiting list to try the new Robinhood brokerage service. So what is Robinhood? It is basically commission less trading. Without pricy branches and account managers, they can streamline their service price to zero. The investment company is FDIC insured and seems to have […]

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